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Purpur is embarking on a brand new monthly campaign! And first up running is themed as #PurfectCampusGirl! As the hashtag suggest, it isn't too difficult to guess the target audience we are going for right! (;

As we pride ourselves as a young and trendy fashion label, getting a instagram influencer who is currently attending a local academic institution as the face of this campaign of course top our priority! (: Can anyone recognise our pur-fect campus girl pictured above? (;

(And oh, don't you girls think our chosen OOTD spot to shoot the campaign is so OOTD-worthy?! It is named as one of the most photogenic rooftop among the 5 tertiary academic institution we have here in Singapore! Well, at least the peeps of The Smart Local thinks so! (;) Nah, the proof! Click here.

Well, let's get started on all the apparels @locklovez donned on for our shoot that is oh-so-suitable for the campus fashionistas!

First up is Yuliya Lace Top / Culottes. Luxe and romantic, floral lace are introduced to this mesh top/bottom to make them as captivating pieces. Our star items of the week! (; It is also churned out by our in-house fashion designer. Yup, you heard it right. This coordinated set is crafted from scratch by us! Totally a Purpur label we call our own. *proud* *flips hair*
Shop Yuliya Top Black

Next up, Shiloh Shirt Top. Guess this needs no further introduction. Shirt tops has always been immensely loved by students of all age. Well, even working adults too! So apt for presentations of all sort and even graduation ceremonies! Trust us, this is the kind of forever favourite you'll want in every single colour. Shiloh also comes in classic white. Our take to pair them? Team with the ever-so-popular distressed denim shorts and a pair of tennis white to work that obedient-yet-subtly-chic style you will be proud to call your own.

Panthea Pinafore. When you think of the most versatile item in your closet, worn-in jeans or a classic white T-shirt. But, it's time to look past the basics and consider a new staple: the pinafore dress. It goes with just about anything and lends itself to an array of low-maintenance but still super put-together outfits. Also available in dark blue.

Renee Ribbed Knit Top. Basics are the first apparel choice any student would reach for in their wardrobe. And Renee hits the mark with its sumptuously soft ribbed knit fabrication and classic round neckline.

Dannon Patch Skirt. Set you denim obsessed free and indulge in this edgy denim top. Decorated with unique patchwork, this is a must-have in your off-duty rotation.

Fleur Floral Off-Shoulder Top. Summer vibe game strong with this piece. Fleur is fashion's sweet child, courtesy of its pretty floral print and cutesy front-tie ribbon.

Gypsy Bell-Sleeved Top. Never lose stylish points with bell-sleeves. Keeping you cosily warm in lecture halls while still topping the fashionista chart among your fellow peers.

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